PUBG Mobile, -the only game in which you win a winner winner chicken dinner when you win a game -, wanted to thank their fans with a treat. So we decided to give them the ultimate luxury gift : a fragrance, that smells like victory.
We partnered with a real perfume lab and created a legit fragrance infused with Rôtisserie Chicken, spiced up with gunpowder, and mixed with Gasoline.
Of course, it was launched with an ad : the first fragrance ad ever made for a mobile game.
